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Find Your Spot
Welcome to Pink Chair Realty, a local and family-owned business founded in 2024. My name is Kelly, and I’ve always been fascinated with real estate in its many forms and functions. Luckily, I met Josh who has the same, crazy passions, and yes, talking real estate keeps us awake at night. We think our clients might be just like us: planners, dreamers, adventurers. Whether it’s a vacation spot, a second home, or a well-deserved permanent move, Florida real estate is more than a physical structure but the culmination of a dream.
As a midwestern girl, my family drove South for yearly Florida vacations. I remember that first stop along the way where we could just begin to breath the balmy air, soak in the warm sunshine, and then finally arriving to feel the sand squish between our toes. It’s nothing short of magical when you’re coming from a Nebraska winter of 10 below! At Pink Chair Realty, we understand the importance of your next vacation or second home purchase and work hard to meet your lofty expectations. While our competitors may sell you a piece of land or 10 night stay, Pink Chair goes the extra mile. Because we believe the “extra” or “je ne sais quoi” matters most. Whatever magnetic force guides you toward the Gulf of Mexico waters, we hope you find those intangible feelings of wholeness and harmony. Some see their problems wash away while others feel powerful witnessing the roar of the waves. Still others value the shared experiences with family and discover new friendships along the way. Like a pink chair on a lone beach, we’ll help you find your uniquely perfect spot!
Our Mission
Guide dreamers and sun-seekers in finding their uniquely perfect spot on Florida’s Gulf Coast.
Our Best Practices
What sets us apart? Boutique, Local, Personal, Quality. We don’t believe bigger is better and commit staying hands-on and involved with our business. Josh and I live beachside, know the local market, and have our own money invested in local real estate - because we believe in this area! Overtime, we have also seen the gap in quality real estate services and commit to do better. We have our hands in every transaction and aren’t afraid to get them dirty, literally. You might find us pulling weeds or mowing lawns or helping the cleaning crew - whatever is needed in the moment to support our team. While there are other worthy competitors, we promise to care just a little bit more, work just a little harder, and bring our unique skills and experience to perform just a little bit better. At the end of the day, we believe quality, hard-work and integrity always wins!
Our Expertise
Real Estate is a second career for both Josh and me. I started in Industrial Psychology working in consultant, training, and leadership roles while Josh hails from a financial accounting background with many years at a fortune 100 company. But all along the way, real estate was our side hustle. I owned my first investment property just out of college and kept adding to the portfolio. Over the years, we’ve bought, sold and rented our own properties along these very beaches and have now worked full-time in the industry for over a decade. Pink Chair excels at vacation rental management and home design/staging/consulting as well as second home and investment property sales and purchases. We know the local market, know the industry and want to help you attain your coveted slice of Florida’s Gulf Coast.
Thank you, Kelly, for helping us find our investment property in Florida. If you want a professional, caring, on-your-side agent, don't look any further.. Kelly is the one! She was so patient ... with us & our questions. As a buyer from out-of-state, we were not there to look at properties ourselves. Kelly checked out the properties on our behalf and told us about any concerns. Kelly is not like so many agents out there whose mission is just to sell and move on. If you have Kelly as your agent, you're in good hands.. :) Read More
We had the pleasure of working with Kelly Strom. Her knowledge, professionalism, and ability to understand what we were looking made our first time home buying experience wonderful. She walked ... us through every step of the process, educated us, and truly listened to our needs. Kelly made the stress of buying a home not seem so overwhelming. Meeting Kelly allowed us to a realize our dream of home ownership. We are very happy in our new home and enjoying it to the fullest. If you have the chance to work with Ms. Strom, do not pass up the opportunity. Read More
We were fortunate to have Kelly Strom represent us as our realtor/property manager. Kelly would be our first choice in the future. She possesses all the skills you hope for in a realtor: Knows ... the neighborhoods intimately; Returns calls immediately; Is up to date on the latest technology; Explains complex deals in simple terms; Explains what she is doing on your behalf; Has good instincts; and provides strategic input on how to get the best deal. eiReview ReiReview eiReview eiReview Rentals Sales Property Mgmt Local Area Contact Us Finally, Kelly is fun to be around. She makes looking for a house a joy rather than a chore. Read More
I was extremely pleased with Kelly's polished and professional approach in the sale of my home. Kelly's calm demeanor and business knowledge guided me through the process. Also, Kelly found a wonderful ... new home for me and managed that purchase with the same care and professionalism. I would highly recommend Kelly to work with you in the sale and/or purchase of your home. Read More
Kelly goes way out of her way for her guests! The place has everything you will ever need and then some!
Kelly and Josh were amazing hosts, super accommodating and easy to communicate with! I can strongly recommend Kelly and Josh as well as St Pete Beach and will definitely be coming back.
Kelly was a great host. Any issues were handled right away.
The owner Kelly is a super host. We were very pleased with the accommodation and the services provided by Kelly.
One of the best VRBOs we have rented!
We had a wonderful time at this property. Everything was super clean and it included everything we needed to make it feel like home.
We were a group of 5 adults (sisters & a couple spouses) from different states. This property was FANTASTIC one of the cleanest, best equipped, prettiest, condos we have ever stayed in.
We enjoy working with the team under Kelly Strom’s supervision. What we enjoy most is Kelly’s professionalism, responsiveness, attention to detail and her ability to consistently get our property ... booked at the advertised rates. We value Kelly’s experience and recommendations. We sincerely value each team member’s dedication and quality of their services which has a direct impact on our investment. Read More
Kelly offers tailored solutions that meet the needs of both her owner clients and tenants. Her eye for detail and her customer service support are off the charts. Nearly all of my reviews speak ... very highly of Kelly and some say they will come back mainly for the opportunity to work with her again. Her personality is engaging, and she will find a way to make things work and solve problems of nearly any kind. Read More
I had the pleasure of working with Josh to find my dream lot, and I couldn't be happier with the experience. From the moment we connected, he was attentive, knowledgeable, and truly invested in helping me find the perfect lot to build our home.
Working with Josh to sell my house was an exceptional experience from start to finish. He demonstrated unparalleled professionalism, expertise, and dedication throughout the entire process.
Josh ensured every aspect of the sale was handled with care and attention to detail. Thanks to his strategic approach and negotiation skills, I was able to sell my house quickly and at a price that exceeded my expectations.
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